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The following list of Marks & Spencer brands details the various brand names under which retailer Marks & Spencer sells or has sold its present and former product lines over the years.〔 ==Product line history== St Michael was a brand that was owned and used by Marks & Spencer from 1928 until 2000. The brand was introduced by Simon Marks in 1928, after his father and co-founder of Marks & Spencer, Michael Marks. By 1950, virtually all goods were sold under the St Michael brand. M&S lingerie, women's clothing and girls' uniform were branded under the ''St Margaret'' brand, until the whole range of general merchandise became St Michael. In 2000, Marks & Spencer dropped the St Michael brand, and replacing it with the Marks & Spencer brand. The St Michael name was subsequently adopted as a 'quality guarantee' and appeared as the ''St Michael Quality Promise'' on the back of food products, on the side of delivery vehicles and on in-store ordering receipts. The ''St Michael Quality Promise'' was phased out a few years ago (Marks & Spencer ). Marks & Spencer were selling clothes under the ''St Margaret'' and ''St Michael'' label by the mid-1950s and launched their school uniforms in the early 1950s, but would be scrapped in the year 2000 as part of the corporate modernisation plan,〔 when brands such as Autograph were launched.〔 The company put its main emphasis on quality, including a 1957 stocking size measuring system.〔 For most of its history, it has also had a reputation for offering fair value for money. The synthetic fibre Tricell was first used in 1957 and lasted until the 1970s〔 and another synthetic fibre called Courtelle was first launched nationally by Marks & Spencer during 1960 and also lasted well into the 1970s.〔 Machine washable wool first appeared in 1972 and Lycra hosiery first came in during 1986.〔 M&S launched their own brands of domestic products, such as washing powder and aluminium foil in 1972, under the brand name of 'House-care'.〔 M&S has sold Christmas cakes and Christmas puddings since 1958. In an effort to improve the quality of their Swiss rolls, they hired the food expert Nat Goldberg, who made a major improvement across their entire cake range, which had lost the public's favour a few years earlier. As a later measure to improve food quality food labelling was improved and "sell by dates" were phased in between 1970 and 1972.〔 Boil-in-the-bag and sachet meals were first pioneered by M&S in 1972 and the award winning Gastropub food range was launched in 2004.〔 The 'Melting middle chocolate pudding' campaign of 2005 led to a remarkable 3,000% rise in chocolate pudding sales,〔 something that has not re-occurred since. The successful Autograph brand was launched in 2000 and was originally meant to be for men, but had now moved on to cover children and women by 2005.〔 The Percy Pigs sweets were first created in 1995 and the billionth "Percy Pig" sweet was sold by the October 2007.〔 M&S's relatively successful interior design 'Homeware' brand was launched in 2005 and renamed 'Home' in 2006. It features products like vases, furniture, beds etc.〔 Fashion guru Sara Bradley will take a 'senior role' within M&S's clothing business by mid-2011 (). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「List of Marks & Spencer brands」の詳細全文を読む スポンサード リンク
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